Search Engine Optimization (SEO) is that discipline in website design concerned with ensuring that the websites receive high rankings in the free search pages and thus get displayed often and high up the list. There are many ways that this works and the Google and Yahoo search engines have different algorithms. The common and easiest way is to continually have new content on the website so that the spider bots re-index that site often. Google do not advertize their Algorithm so when it changes, as it does about twice a year, the SEO companies have to scramble to find out what has changed and adjust their techniques accordingly. But an important element to SEO and the way that the search engines rank pages are the number of relevant links to that page that exist. Link building is a tedious and pains taking task. But if one wants a secure position on the search engine popularity stakes it is an essential occupation. There are many ways to build links and each one has to be done individually unless you join a link farm. It is advised that link farms are in fact regarded as “Black Hat” and may well result in you losing rating instead of improving your position. Here are a few positive way of link building. 1. Link Exchange . There are many website out there which are in a similar position to you. They want links and are happy to list your link on their site if you list theirs on your own. There are dangers that must be taken into account here. The Search engines rate not only the quantity of the links but also the quality and relevance. So if your website is selling printer ink cartridges and shipping nationwide all links to IT websites that have printers, computers and peripherals are highly relevant and earn good marks. But if you are a local pharmacy in downtown Dayton Ohio and have a link to a private investigator in Singapore then there is no relevance and you may get downgraded. The second point is that the Search engines like links form highly rated companies. It is therefore important to check out the companies you wish to exchange links with and if they are poorly rated it is worth taking a view first. 2. Online Directory. There are a number of these that categorize and list many businesses and have back links to them. The dangers of relevance and quality apply here. 3. Build your own lists. Creating “10 Easy ways to ????” is a kind of list that gets many hits and have a “Link to this site” available for visitors to download while accepting uploads. 4. Become an Expert. A well ordered website with relevant accurate information clearly explained and easily understood is bound to attract links 5. Trade articles & Blogs. If you can get articles published on other websites linking to you in return for you publishing their articles your score will automatically increase. Writing fresh content is very important for SEO but having a well built and link program will greatly enhance your search engine ranking. Published at: https://www.isnare.com/?aid=996306&ca=Marketing
Incoming links are like votes in election for your website but it’s not like majority is authority, quality incoming links are considered more valuable than poor links even if you have 1000s. One quality link is equal to 100 poor links, in this article you’ll come to know how to get qualified links which can strengthen your website ranking and also how to build successful link building campaign. Do you want to waste your hard earn money on getting poor incoming links to your website? Even if you don’t spend money, are you ready to spend your valuable time focusing on those irrelevant incoming links pointing to your website? Choice is yours! Mistakes You Should Avoid When Link Building It’s never too late to focus on the right direction to get qualified incoming links. Now look at the mistakes why majority of the people go wrong when they start link building. They misuse their money and valuable time, here is a list of the few major mistakes that you should avoid in link building. 1- Focus on Quantity than Quality: if you are looking for healthy amount of incoming links rather qualified ones, you should focus on getting quality and qualified links. Don’t go for amount, it’s the quality of incoming links that will bring your website at 1st page 2- Link Exchange or Reciprocal Links: Link exchange or reciprocal links should be avoided specially after Google big daddy update 3- Ignorance of Check and Balance for Links: If you don’t check and balance your listings periodically, you may lose your hard gain incoming links 4- Purchase Bulk Links: Search engines become very intelligent these days, you can’t make them fool by purchasing bulk links, because search engine check your incoming links frequency as well with time 5- Paid Links: Paid links can be very healthy but if they are used as a part of the strategy, if you have no idea of how many paid links you are going to have, that can create big upset in your overall link building campaign Do You Have Categorized and Simplified Database? In link building campaign, your database is your key to success, it is the backbone of your overall link building strategy. If you have a poor database, which is not categorized and simplified, you can’t be comfortable from your link building strategy. Try to have categorized and simplified database, make a master database with following mentioned fields. Important Fields for Master Database for any Link Building Campaign 1. URL 2. Direct Link (Direct Link of Submission or Registration) 3. Industry Type (Show Biz, Construction, Telecommunication…) 4. Link Type (One Way, Reciprocal, Paid) 5. Link Style (Anchor link, Title Hyper Link, URL Link, Vote Link) 6. Link Period (1 Year or Life time) 7. PageRank (1, 2, 3…10) 8. Title Limit (Characters Limit) 9. Description Limit (Characters Limit) 10. Keywords Limit (Characters Limit) Let Everything Come to Your Master Database! Now your master database (structure) is ready, what’s next? You need to make it valuable by inserting data to it, it requires an on-going updates. Don’t let anything go away, if it’s not required right now that’s ok, you might need it for your future projects. It’s a two part article series, in next part (Part 2) you’ll come to know, how to make a successful link building strategy, linking types, styles and their weights for you link building campaign. Published at: https://www.isnare.com/?aid=65125&ca=Marketing
As all internet marketers know, links are extremely important for every website. Most websites are discovered through the use of search engines through links to other websites. This is why most search engine optimization service providers find it good to develop strong link building opportunities to meet the requirements of search engines. Link building is an essential part of all search engine optimization campaigns. Link building is an essential part of all SEO campaigns. Online marketers will often include these services into their online marketing strategies since it is the easiest and cheapest way of building an online presence. Increasing the Searchability of a Website through Links Links can help in two ways. They can help search engines to find your website and they also draw visitors towards your website. Links that are relevant will help draw more traffic to your website; what’s more, this will be target traffic. You more relevant the links are the more you will increase your visibility towards search engines as well as visitors. You will find negativity by getting irrelevant links as this will lead to lower rankings. Links Prove Usability The more links you have search engines know that it will be more useful for web visitors. Therefore, it is important to ensure that your link building is an ongoing process. You should make sure that your links are relevant to your website. You should compare links to votes, the more votes you get the higher your ranking will be with the popular search engines. Links to your website will improve your websites usability on the internet. Driving Direct Traffic to your Site using Links You can share links with trusted domains to help visitors for your website easier. Article website, blogs and press release websites are popular among internet users. You can get links from these websites to help direct more visitors to your website. Boosting your Search Engine Ranking Using Links Links building is responsible for influencing your website’s ranking within the search engines. Quantity and quality is extremely important when it comes to search engine ranking. This is one of the reasons why SEO companies find it is a good idea to use an ongoing link building strategy to keep the high search engine ranking for a website. Creating A Community Through Links All good link building strategies rely on getting relevant links for a website. You will need to make sure that the themes of the websites that you want linking to your website are related to your website’s theme. This will increase the value of your links. You will be able to create a community by linking to similar websites. Best Advertising through Links You can easy increase the visibility of a website using links. Links are more valuable when they are coming from more respectable websites. This will help your website stand out from the competitors. Building Trust Between Users And Search Engines Using Links The relevancy and trust shared among websites is represented by links. Having links from popular websites will influence visitors and search engines while giving your website a high reputation. Links Are Ongoing Online Promotion A website’s link building strategy needs to be a continuous online promotion. You will find thousands of other websites competing with you. You will need to build a reputation for your website and maintain it in order to have long term success on the internet. In order to increase your websites accessibility you will need to create a good link building strategy and implement it properly. Many SEO companies are working to create new ways to make link building work by trying to change search engine algorithms. You will need to keep up with the current search engine algorithms are they can change from time to time. Published at: https://www.isnare.com/?aid=384276&ca=Marketing
When blogs were initially started, they were supposed to be personal diaries of individuals maintaining them. But as the technology evolved, blogs becomes one of few early platforms following web 2.0 technology. And these days’ blogs are used for many motives like personal diaries, professional blogs and for promoting our main websites and services. Today’s article is about using them for building lots of quality backlinks for our websites home and internal pages. Here are my top 10 ways to use blogs for doing massive link building our websites:
1. Create Blogs
So it’s a good idea to create some blogs on popular platforms that gives free blog creation facility. Some of popular platforms that allows creation of free blogs are blogger.com, WordPress.com, thoughts.com, livejournal.com and weebly.com. So you have to create blogs specific to your website niche on these blogging platforms and update them with fresh and unique content. You should link back to your website home and internal pages with targeted keywords within your blog posts. This way, you will be able to create lots of high quality contextual backlinks for your website from these blogging websites.
2. Do Guest Blogging
Concept of guest blogging is getting popular day by day. But still it’s limited to technology blogs, I rarely see usage of guest blogging on other industries like health, travel, education etc. Basic idea behind guest blogging is, creating a list of popular blogs in your niche with their contact details. Now approach these bloggers with your guest posts. Mostly bloggers will accept your guest post if they are of high quality and relevant to their topics, they are covering on their blogs. Acceptance of a guest post means, you will be receiving some quality backlinks for your website from that guest post.
3. Blog Commenting
Few months back, we only talk about dofollow blog commenting. But these days, seo’s and link builders are not worrying much about dofollow or nofollow blog commenting, because these days Google seems to be giving some weight age to nofollow links on related domains. So the idea behind blog commenting is gathering a list of popular blogs in your niche and start leaving comments with valuable information on them. Please don’t try to spam blogs for the sake of few links. Most of bloggers keeps their comments moderated, so the blog owner will read whatever you write in your comment. So you should be leaving a good impression for your website in the eyes of blog owners. If you are adding a valuable comments on blogs, they will surely be approved by blog owners and thus lots of valuable links for your website from blog commenting activities.
4. Do Blogroll Exchange
Get in touch with some popular blogger in your niche and approach them for blogroll exchange. If you have decent website, there is every chance, they will love doing blogroll exchange with your website. Blogroll links are used to be available on all pages of a blog, so you can gather thousands of links from a single blog even if it is a blog with thousands of pages cached in search engines.
5. Do Links Exchange within Content
It is again calling other bloggers in your niche and asking links for your website from their current or future posts. And return, you will be giving similar benefits to those bloggers from your website articles or blog posts. Are you able to do link building using blogs in different ways apart from what I mentioned above, please share them in the comments section below so that other members in the community can also get benefit.
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We’ve all heard the popular children’s playtime rhyme “Sticks and stones may break my bones, but words can never hurt me.”
While this may have been true in elementary school, it’s definitely not true in the search engine optimization (SEO) game. Why? Because as much we’d prefer not to believe it, search engine algorithms are evolving at an incredible rate, so much so that their ranking algorithms have grown sophisticated enough to evaluate web sites on on the basis of what sites they’re connected to.
There’s no doubt that link building is a critical component to successful search engine optimization. The reason link building is so important to achieving high organic positioning is that all the major search engines (Google, Yahoo, MSN, and Ask) use link related variables in their ranking algorithms, the complex equations that evaluate a site on a myriad of factors and then use this data to determine which sites appear where on the results pages.
So what incoming link related variables do the search engine algorithms consider?
– Number of Links
– Quality/Origin of Links
– Relevance of Links
– Anchor Text Within Links
– Links Must Present Value to Users
Yet not every link helps. In this article, I’m going to discuss some key concepts related to link building, but more importantly, where not to build links.
As you’ve read, links are an important aspect of SEO. But not just any link. In fact, the wrong links can hurt you, badly. Now, I’ll lay out some false link “opportunities” to avoid, in the process explaining why not every link is a good one, and how some can do far more harm than good.
With growth of search engines, “spamming” has become a serious issue. There are so called “Black Hat SEO” tactics, unfair and unethical methods used to achieve search engine results using certain techniques to influence search engine algorithms.
While the results of Black Hat SEO can be lucrative, eventually they most certainly will result in loss of ranking, or even a black listing of your site (when search engines permanently stop displaying your website in the results).
Now that you’re familiar with Black Hat SEO tactics, I’ll begin to explore what constitutes valued links in the eyes of the search engines.
But first and foremost, I’ll state the First Commandment of link building as passed down from the Pantheon of Search Gods: Google, MSN, Yahoo, and Ask.
LINKS MUST PRESENT USERS WITH REAL, TANGIBLE VALUE.
This renders the definition of a “valuable link” (one that boosts organic positioning) as a link that presents users with relevant information from reputable sources. The definition of the word “link” itself provides additional insight into the way these tools were intended to be used in an online atmosphere. A link is a connection that bonds two separate parts together to form a whole. Links can also be units in a communication system, and thus, should remain relevant, focused, and informational.
So what types of links should you avoid?
– Avoid Links Farms
– Avoid FFA’s (Free-For-All sites)
– Avoid Irrelevant Links
– Avoid Reciprocal Links (in most cases)
– Avoid Links to Sites with Lower PageRank
– Avoid Vague Links
– Avoid JavaScrpit redirects
– Avoid Domain Spam and Duplicate Domains
– Never Pay For Links
This brings us to our first SEO no-no. Avoid link farms. These are sites which sell links, often to the tune of “100 links for $100” or something like that. While they were popular in the 1990s before the search engines realized what was happening and added algorithmic countermeasures, now they are essentially worthless, and in many cases, malignant.
Because all the search engines analyze the source of the incoming link, they are all digitally conscious of the reputation these linking sites maintain. If Google, for instance, knows that 50 of your 100 incoming links are coming from known link farms, you’ll no doubt incur a heavy penalty that will keep your site out of the top twenty positions. Instead, your site will sit helplessly in a state of online purgatory, stuck somewhere neither here nor there until it atones for its sins against the user.
Your website will no doubt incur the same fate if you participate in FFAs, or Free-For-All sites, which have hundreds of links on each page. The major engines have evolved to penalize this tactic, and now discount links originating on pages that contain a high number of links. So avoid “Link Pages” on your site because the engines may think you’re link spamming.
Along the same lines, avoid irrelevant links. But what makes a link irrelevant? An irrelevant link is one that is not related to the content or contextual theme of your website. For example, a link from a computer manufacturing company to a software developer would be relevant, while a link from either of these companies to an auto parts site would not. The major engines are conscious of the content and theme of a page, and they know when sites are simply trading irrelevant links in hopes of increasing their rankings. If anything, such exchanges will only hurt positioning.
These types of traded links are known as reciprocal links due to the fact that they’re exchanged, returned, and thus mutually beneficial. But reciprocal links must be relevant and useful or they’ll incur penalties.
In many cases, you’ll also want to avoid linking to sites with a lower PageRank than your own. This can be seen as additional link spamming, so make sure your reciprocated links are highly relevant. If they are, the PageRank of the link partner shouldn’t be your primary concern, as it still presents value to the user.
Another thing to avoid is “vague” links, or links that lack any kind of descriptive anchor text. Anchor text is the underlined, often blue-colored text that indicates the existence of a link. The major engines use this anchor text as a determinant for relevancy, comparing the anchor text to the content of the page the link points to. That’s why you want to avoid vague terms when creating links. For more information on anchor text and a list of link building strategies that will help your SEO efforts, click here
For example, if you own a trucking company in Denver, you’d want incoming links to say something targeted like “Colorado Trucking Services – ABC Transportation Company” instead of something like “Denver Trucking.” This way, the search engines not only get a better idea of what your site is about and the services your company offers, but users have a more complete understanding of where this link will take them if they click it. Don’t make links that require guesswork, or users won’t click them. We all want to know where we’re going before we leave, so make sure users don’t have to surf with a digital blindfold when they interact with your site. Chances are, if you don’t optimize your anchor text, users won’t click the link.
All of these “Black Hat” strategies may have worked effectively in the past despite their ethical shortcomings, but the name of the game in search engine optimization is innovation. The major search engines are dedicated to providing the most relevant and helpful results to their users, and thus, they look down upon any attempt that would make their search algorithms less effective. “White Hat SEO” is the best way to go for sustainable, long-term results. If you employ “Black Hat” strategies, you’re more than likely to get your site “black-listed” from the search results, meaning it will never appear again. And even if that hasn’t happened yet, as the search engines continue to evolve it may happen soon.
With Black Hat, you’re playing to the tide; no matter what you do, you can’t stop it. The waves of change will rush in and destroy your “castle made of sand,” eventually.
Moral of the story: Provide users with valuable links that enhance their user experience. If you do, you’ll create a loyal user base and the search engines will reward your efforts to improve the domain of online search and the indexability of information. If you don’t, chances are you won’t be around for long.
Nick Yorchak is an SEO expert and Search Engine Marketing Specialist at Fusionbox, a full-service Denver Internet marketing, web design, and web development company. He can be reached at his Fusionbox email ([email protected]) or at (303)952-7490. Click here to check out his expert SEO blog [http://running-with-the-bulls-seo.blogspot.com].
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If you seriously want to promote your website, nothing can be better than the option of reciprocal link exchange with various other adequately placed sites of relevant content. It will not just increase website traffic but will also enhance the ranking of your website in some major search engines. The reciprocal links are becoming the most dynamic as well as economical form of web promotion. It is the most effectual way for driving website traffic. There are numerous advantages of reciprocal link exchange. Few of the worth mentioning benefits are:
o Maximum sites over Internet generate traffic via PPC website and as a result, the cost of the advertisers increases. Thus, the reciprocal link exchange cost you almost nothing but needs time to submit the URL’s along with other relevant details
o Reciprocal links do not rely over any solo point of control unlike other sources to generate traffic, therefore, they provide fail secure network
o The more links you have the more chances are there to increase your brand name. The ratio of total clicks on your links can certainly be increased via broad awareness. The name of your site pops up almost everywhere that makes surfer inquisitive.
o Reciprocal link exchanges are very stable, since they are gained via the link exchange partners.
o Publicity is one of the most important factors for promotion of the website. An industry oriented press release is almost same like the act of asking link from various other sites, where the payoff can be for more time. Anything could come in between the way for marketing your unique and new product.
o The established links offer traffic, however earning the links costs. It involves a lot of time as well as patience for building a huge line network. Majority of the websites provides this specific service plus you may have to pay some amount. Various webmasters are also interested in the Internet promotion via the reciprocal linkage.
Reciprocal link exchange is the finest method to generate online website traffic. Link exchange will not just raise your face value over Internet as well as assist you to achieve a higher place in search engines.
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Second to keywords, links are important for a website to gain popularity. Ideally, the more links – called inbound links – that points to your site, the more popular your website is. They add value to your website, making people aware that you are worthy to be checked out. A website without a single link on it is like a locked house where no one can enter. But add some links to your website will invite interested parties to visit and create traffic.
Links also improves your popularity. With a number of links, the crawlers (e.g GoogleBots) will come running across your website and find content that could earn you a spot in the top results. It works this way: the crawler follows a link to your site and crawl. If you have multiple inbound links, the frequency of crawler visits will increase, thus, equating them to votes to be ranked on the top of search engine results.
To obtain inbound links, you can actually request them from the other sites. It is then very important that you consider who you can ask for links. If you’re a seller, you’d probably ask from your marketers or resellers links. As stated before, asking links from irrelevant sources will affect your website. More likely, you’d score low in the ranking and obtain only less traffic.
You can also write an article about what you are offering and submitting these articles to companies. Your submission should be compensated through a link contained in that article from the company’s website to your own website. However, to ensure success, your articles should be accurate, relevant and free from grammatical errors. Make sure that the company using your article will find value in it.
Since there are devote people who can readily write about anything, take this as an opportunity to grab traffic. Find people with the same interests that could match your area. For instance, you’re selling fishing equipment. Look for a blog that has “fishing” as a topic and ask a blogger to write about your products. These people will gladly review your product for a cheap price. But if you research well, you might find individuals that will not charge you. Note that getting links from people who own blogs is risky. The blogger may write something that will give you negative points. The problem with this is that you cannot edit what they posted.
PPC or pay-per-click advertisements are also effective. Though, it requires more precautions in using them, they can still earn you votes to rank better in search engines. Another effective paid advertising would be from affiliate programs. This is different from the pay per click. In affiliate programs, the affiliate – website agreeing to have an ad about you posted in its website – will earn a small percentage when you sell a product after a customer follows an inbound link the affiliate had set up. Pay per click, on the other hand, is like vote-buying. You pay to earn a vote to be placed in a good, high rank in the search results.
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